NLC Marketing, 

Success guarantee from the farm to the cup

Gelinggarantie von der Farm bis in die Tasse

Consistency and Quality in Coffee: How nunc. Brings Brewing Success to Your Home

Coffee is more than just a beverage; it’s an experience, a ritual that offers many a moment of peace and enjoyment. That enjoyment is closely tied to the quality of the coffee. What often goes unnoticed is how much quality is lost along the journey from farm to cup—and how critical consistency is for the perfect coffee experience. Especially with espresso. With nunc.’s unique patented technology, we’ve solved this problem, guaranteeing the highest quality in every cup, every time.

 

 

The Journey of a Coffee Bean: Quality in Transition

The quality of coffee is determined primarily by the work on the farm. This is where the flavors and characteristics that define the coffee are born in the cherries. At nunc., we source our coffee directly from farms, building personal relationships with the producers. Thanks to modern, often industrially optimized processes - such as professional harvesting, post-harvest processing, packaging, and shipping - the bean’s quality is largely preserved at this stage. Ideally, quality loss during this phase is minimal, just a few percent, due to standardized and optimized methods.

The next vital step is roasting. Professional roasters work with precision, years of experience, and sometimes data-driven roasting profiles to unlock the latent flavors within the bean. Up to this point, the coffee’s quality is mostly safeguarded. But the real challenge begins when the bean embarks on its final leg: the journey from roasted bean to brewed cup.

 


Three Scenarios: The Green, Yellow, and Red Lines

At this stage, it’s decided how much of the bean’s original quality makes it into the cup. The chart illustrates three potential outcomes—simplified as the green, yellow, and red lines:

  1. The Green Line: Perfect Barista Shot

    The green line represents the ideal - a perfectly prepared coffee by a professional barista. With top-notch equipment, years of expertise, and precise settings, a pro can preserve almost the full potential of the bean at its peak freshness - between 80% and 90%. Every flavor is brought to life. Why not 100%? Even the best barista typically requires 3-4 shots to fine-tune the settings and must continuously adjust parameters like grind size, dose, and machine settings throughout the day to maintain consistency.

  2. The Yellow Line: The Ambitious Home Barista

    The yellow line reflects coffee prepared by an experienced home barista. They know their craft, use high-quality equipment, and take time to carefully adjust grind size, dose, water temperature, and extraction time - often with scales, measuring tools, and timers. Yet, even under optimal conditions, achieving consistent perfection is tough. Environmental variables (e.g., humidity, bean freshness, room temperature, grinder temperature) and equipment limitations mean results often hover around 70% to 80% of the bean’s original quality. Even then, the coffee may fail to reach its full potential due to a lack of tailored recipes for specific machines or grinders.

  3. The Red Line: Average Coffee

    The red line reflects the unfortunate reality of most coffees brewed at home or even in many cafés without professional baristas. Inadequate equipment, poor calibration, and imprecise settings often result in significant quality loss—leaving 50% or less of the bean’s potential in the cup. These coffees frequently taste flat or bitter.

Isn’t it shocking? Hours of meticulous cultivation, harvesting, roasting, and shipping can be squandered in mere seconds. We couldn’t stand by and let this continue. So we created nunc., built the barista into the machine, and invented the success guarantee.

 

How Does nunc. Make the Difference?

This is where nunc. steps in to revolutionize coffee brewing. With the promise “nunc. has the barista built in”, the expertise of the world’s top professional baristas is integrated into an intelligent, user-friendly espresso machine with a connected grinder. The goal: to elevate every coffee to the green line—or even beyond. Every single time. Even when switching between different coffees. Even with decaf.

 

The Technologies Behind nunc.: Perfection in Every Detail

1. Intelligent Control for Optimal Consistency

Nunc. employs connected hardware and smart sensors to automatically adjust essential brewing parameters such as pressure, temperature, and flow rate. By learning continuously from thousands of data points during every extraction, nunc. ensures every cup is brewed exactly as the bean requires - keeping it firmly above the green line.

2. Magic Brew: Perfection Built In

The Magic Brew technology takes care of all fine-tuning that would typically require manual adjustments. Whether it’s grind size, dose, brew temperature, or extraction time - nunc. ensures every detail is spot on.

3. Smart Hopper: Effortless Variety

The patented Smart Hopper system automatically recognizes the loaded nunc. coffee beans and uploads the corresponding recipe. This ensures the machine is always perfectly calibrated for the specific bean - including its roast date. Switching between coffees is seamless and effortless, with no compromise on quality.

4. Magic Milk: Perfect Foam for Every Type of Milk

Whether it’s dairy, oat, soy, or almond milk, the Magic Milk technology adjusts to each type and delivers perfect foam for cappuccinos, lattes, and more. While not part of the green line, we believe milk foam is essential to the full coffee experience - with brewing success guaranteed.

 

Why Is Consistency the Key?

The green, yellow, and red lines vividly illustrate how challenging it is to achieve consistently high quality in coffee brewing. Consistency is the key to a perfect coffee experience, as coffee, being a natural product, constantly changes. Achieving green-line quality at home on the first try is nearly impossible. With nunc., every cup becomes a moment of high-level enjoyment - whether brewed by a novice, an experienced home barista, or a world champion barista.

 

Conclusion: The Future of Coffee Is Here, with nunc.

nunc. addresses a centuries-old, fundamental challenge in coffee brewing: the gap between a bean’s potential and the quality in the cup. With its unique, smart, and patented technology, nunc. ensures the green line is reached every time - with no effort or compromise. Sustainable. Barista-quality. Success guarantee. Next level.